Over the last year or so i’ve given my fair share of free promotion to thesixtyone.com. a site that used to be one of my favorite music websites. that is until they broke it.
well they did more than just break it. they also managed to alienate their most fervent supporters.
t61 was (note past tense) an excellent place to discover new music. and as a musician it was a great place to be able to interact with and talk to people who like my music.
but t61 pretty much killed all of that when they launched their radically changed site last week. they removed just about everything that made it a unique place for listeners and artists to converge. all of the community features, posting comments, the great way you could discover new music. everything gone. in favor of a new design with big pretty pictures. i figured, hey, they’ll probably add some of this stuff back once the work out the kinks. but instead, they’ve taken on this ridiculously arrogant attitude, blocked all communication and ignored thousands of facebook and twitter complaints and suggestions. and pissed off their most passionate users, listeners and artists alike.
sure, you can do whatever you want with your website, even if that includes pissing off every one of your users. but i wouldn’t expect to be around long. it’s a bummer since all of my friends and fans there have left the site. And it makes me look like a schmuck for all of those times I’ve recommended their site.
The day it all went down I wrote and recorded a little protest song called “61 Ways”. I know it sounds ridiculous to write a protest song about a website. But I just couldn’t believe how egotistical and oblivious they were being. It’s sort of like a break up song. And a song about not having to put up with anyone’s arrogance. Fuck that shit.
Are you a company that wants to alienate all of your customers? Read on:
- movement sixtyone
- I used to like thesixtyone
- dear thesixtyone
- an open letter to thesixtyone
- thesixtyone: life and death
- the redesign of T61 and listening to your users
And if you’re looking for a new site to discover music, try out Uvumi.
So what do you make of all this?